TOMAAS: Go Your Own Way

Photographer Tomaas


It is something of a truism that there is never a right time to switch career. But it’s hard to imagine a worse time to move into photography than 2007, the very eve of the worst financial crisis since the Great Depression of the 1930s. The career life blood of many photographers is glossy magazines, but during that crisis advertising revenues to all media dropped like a stone – thus pinching the budgets for all involved especially newly minted photographers.

Still, for Tomaas the time was right. “I knew I wanted to do this at 14 years old,” he says. “I thought it was something I really wanted to do and I don’t want to be old and regret I missed out on something I should have done.” Luckily, he had a finance job for a few years which allowed him to travel and the time to take pictures. He also took classes at the International Center of Photography in New York City where one of the instructors pushed him towards shooting fashion. So it was, that in late 2007 Tomaas put a portfolio together and started approaching the agencies. “It was trial and error,” he says and acknowledges “it was a much tougher way.”

Now, less than a decade later he’s firmly established in the field and has some advice for newbies. “Don’t try to follow what already has been done,” he says pointing to much sameness in the field where you see the work of a big name photographer but cannot tell who made the picture just by looking at the work. Going your own way, as Tomaas suggests likely means you’ll hear that you aren’t doing things “the right way,” he explains. “But it is the only way to create your own style.” And that after all should be what any artists wants to do.

LOVE Addiction by TOMAAS

Love Addiction By TOMAAS

Team Credits

Photographer TOMAAS @tomaas_photographer Photographer Assistant: Gulnaz Shagibalova
Stylist: Priscilla Teko @priscillamodedemploi
Hairstylist: Yumiko Hikage @HikageYumiko

Make up Artist: Meyloo B Represented By B-Agency @meyloo @b- agency

Model_ Andrea Enkel - Elite Paris @andrea_enkel @elite_paris