By Jack Raplee
Banksy is so "yesterday's news." Alec Monopoly brings street art to a new level as the recently-named, "Art Provocateur" for TAG Heuer. The street artist, who has assumed the persona of the suave banker character from the popular board game, Monopoly, has been bringing his unique blend of NYC-inspired "graffiti" to the west coast since 2008, coinciding with the global economic downturn from which recovery has been slow.
Recognizing Monopoly's talent, Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, brought him on as Art Provocateur for his signature style and millennial appeal. Monopoly's first installation in this new role was a 50 foot mural at the Mondrian Hotel in Miami unveiled at Art Basil in November to widespread local and celebrity acclaim. This unique installation will be on full display until November 2017, and if Alec Monopoly's "tag" works as planned, additional praise for his work should follow along with renewed and broadened recognition of the TAG Heuer brand.