Glam Jail is a Franco-Brazilian visual anecdote by photographer Pol Kurucz about eleven eccentric inmates transforming a prison visitor’s booth into a colorful fashion haven. Through visual allegories and pop aesthetics the photographer challenges social and racial norms symbolized by the cereal universe. The shoot took place in the Offen Studio in Sao Paulo in August 2017 and the series features local models, celebrities and dresses exclusively from local fashion brands.  

Pol Kurucz was born with two different names to a French mother in a Hungarian hospital. His childhood hyperactivity was treated with theater, and theater was later treated with finance. By 27 he was a CEO by day and a stage director by night. He then went on consecutive journeys to Bahrain and Brazil, to corporate islands and favelas. He has sailed on the shores of the adult industry and of militant feminism and launched a mainstream moneymaking restaurant loss making in its indie art basement. Then he suddenly died of absurdity. Pol was reborn in 2015 and merged his two names and his contradictory lives into one where absurdity makes sense. Today he works on eccentric fashion and fine art projects from his Sao Paulo studio. His photos have been featured in over a hundred publications including: Vogue, ELLE, Glamour, The Guardian (Arts), Adobe Create, Hunger TV, Sleek and Nylon.

Photography and Art Direction: Pol Kurucz

Styling: Carolyna Mello
Set design: Nina Simao

Lighting and Tech.: Guilherme Griebler

Assistants: Lara Ferro, Mary Cruz, Claus Pinheiros, Monica Rodrigues